It seems like everybody says they have a natural mattress, but then it’s not. How can they get away with it?

We are told that it is okay to advertise anything and say anything, and unless you are challenged, you can continue to do it. We would rather be perfectly honest about our material and say that our latex is 95% natural rubber because that is what the independent purity testing shows. As far as we know, no other company takes on the responsibility to have their products tested and certified for purity. Furthermore, we post the test results on our site.