The Maturing of the Organic Mattress Industry
During 2008 one web site published standards for a “National Association of Organic Mattress Industry”, using the acronym NAOMI. The standards listed at the end of this post are quoted directly from the web site in November 2008. The acronym is catchy, but is it supposed to be an industry association or a set of standards applied to an industry? It’s impossible to know from the awkward name.
The organic mattress industry does not have an association as of this writing. However, there will come a time when we realize that our biggest competitors are not each other.
